Here is a beginners guide About the “bare-bones” of Instagram.  Through the application, the user can follow any public accounts to view stories and posts.  The user can post videos, and even multiple photos at once.  An attractive component of Instagram is the ability to use the application itself (or even other apps) to choose a variety of filters, (24 to be exact), to adjust the lighting and make certain features in the post more attractive.  Users can also adjust components such as saturation, sharpness, angle, etc.  Although these features make Instagram friendly to image-editing, many users go beyond what the app itself offers and use several editing techniques.

The demographics of Instagram include half and half of Android and iPhone users, and 90% of Instagram’s users are under the age of 35  (wikipedia).